How TAILOR optimises your whole application
A transparent, evidence-based framework. Three gates between you and the hiring manager, seven tailored documents and a personalised audio transcript download per analysis, ten rules applied to every one. No tricks, no fabrication, no black box.
Why most applications don’t get interviews
Being qualified and appearing qualified are two completely different things. An application that doesn’t immediately signal fit is invisible, regardless of the experience behind it.
of CVs are rejected before a human reads them
88 in every 100 applications → ATS bin
average time a recruiter spends on a CV
15 seconds of a 60-second minute
applications per role at competitive employers
You are 1 of 500+. Stand out or be missed
The Three-Gate Framework
Every CV must clear three separate hurdles. Most CVs are optimised for none of them.
The ATS
Applicant Tracking System“88% of CVs are filtered out before a human ever sees them.”
How TAILOR solves it
TAILOR maps every JD requirement and ensures the exact keywords, terminology and structure the ATS is scanning for are present, in the right places.
The Recruiter
5–15 second scan“Recruiters spend under 15 seconds deciding whether to read further.”
How TAILOR solves it
The top third of your CV is rebuilt to mirror the JD so precisely that a recruiter scanning for a match sees one instantly.
The Hiring Manager
Strategic alignment“A CV that passes the recruiter still fails if it doesn't feel right to the decision-maker.”
How TAILOR solves it
Evidence is repositioned to reflect outcomes the hiring manager cares about: at the right level, in their language, with proof of impact that maps to their goals.
The Methodology
Comprehensive, evidence-based frameworks applied to every analysis.
T-Chart Method
What it is
A structured gap analysis mapping every JD requirement (They Want) against specific CV evidence (You Have).
Why it works
Most people match 70–80% of requirements but their CV only shows 40%. The T-chart makes invisible alignment visible.
Most CVs show only half the alignment that actually exists.
Top Third Rule
What it is
The title, key competencies and summary are treated as the most valuable real estate on the document.
Why it works
If a recruiter reads nothing else, the top third must instantly answer: Who are you? What do you bring? Can you prove it?
If the top third doesn't land, nothing below it gets read.
Results-Led Bullets
What it is
Every experience bullet leads with impact, quantified wherever possible using the 'honestly defensible' standard.
Why it works
'Responsible for accounts' is ignored. 'Grew key accounts by 18%, generating £450k' is remembered.
Numbers tied to outcomes are what hiring managers actually remember.
Potential Keyword Matching
What it is
The precise terminology from the JD is used. Not synonyms, not paraphrases.
Why it works
If the JD says 'Salesforce CRM', writing 'CRM systems' is invisible to the ATS.
The ATS searches for the exact words it was given, not what you meant.
STAR & CAR Storytelling
What it is
Situation → Task → Action → Result for the primary structure (the established standard for competency interviews); condensed to CAR (Challenge → Action → Result) where brevity matters.
Why it works
No one makes a decision on a number alone. They need a story that makes the achievement real.
Stories are remembered. Task lists are forgotten.
Evidence-Only Standard
What it is
Nothing is added that isn't in your original CV. Skills and metrics are only included if they exist.
Why it works
Fabricated CVs fail at interview. TAILOR's value is in surfacing what you genuinely have.
Gaps are flagged and addressed honestly. Never hidden, never invented.
Seven documents and a personalised audio transcript download per analysis
One job ad plus your CV becomes seven tailored documents and a personalised audio transcript, each working a different gate. Together they fully optimise the whole journey from application to hiring-manager interview.
Optimised CV
ATS + RecruiterRewritten against the specific job ad's keywords and restructured so the top third earns the recruiter's seven seconds.
Which means
You clear the ATS filter that silently bins 88 of every 100 applications. The recruiter who'd normally skim for 15 seconds sees an instant match, not a CV they have to translate.
Alignment Report
All three gatesYour fit scored independently against ATS, recruiter and hiring manager so you know which gate is closest to closing.
Which means
You stop applying blind. Every iteration is sharper than the last, because you know exactly where you're winning and where you're losing before a real recruiter does.
Cover Letter
Hiring ManagerCalibrated to the role and the company voice. Addresses why-you before they have to ask.
Which means
The objections that would have killed your application (a gap, an unusual route, a stretched background) get neutralised in paragraph one, in language the hiring manager already uses.
Strategic Interview Briefing
Hiring ManagerPresence in the Room, the three things this interviewer is silently optimising for, Power Phrases, and six signature stories in STAR + CAR format. Built from your actual evidence, never generic templates.
Which means
You walk in knowing the unspoken questions, and the answers the interviewer wants to hear. Using your real career, not borrowed lines a hundred other candidates have already used.
Company Research
Hiring ManagerWho you're meeting, what they care about, before you walk into the room.
Which means
You arrive sounding like an insider who already understands the team's pressures and priorities. Three or four steps ahead of every other candidate the panel will see that day.
30, 60, 90 Day Implementation Plan
Hiring ManagerExecutive summary, stakeholder map, three phases with milestones and challenges to navigate, risk register, resource ask and a 6 + 12 month horizon. The board-paper that earns the second interview.
Which means
You stop sounding like a candidate hoping for the job. You start sounding like the hire who's already begun it. The interview becomes a working session, not a Q&A.
Battle Card
Day of interviewYour day-of brief, written entirely in your voice and from your own career. Not a generic cheat sheet. Every line is lifted from your CV, your Tell Me About Yourself, your achievements. One A4 page: opening line, Strongest Five, three power phrases, five questions to ask, and the one closing question designed to change the read of the whole interview.
Which means
You walk into the room with the exact lines that change the read of the interview. Not the bland phrases the interviewer has heard a hundred times this month.
Audio Companion
Day of interviewJames, our professional voice, reads your personalised Tell Me About Yourself answer aloud. A headphones-ready audio file, built from your real career and the specific job ad. Not a generic template.
Which means
You rehearse the perfect answer to the question every candidate dreads. Pacing, tone, exact words, played back in your headphones on the way in. You arrive sounding measured, never rehearsed.
A note on honesty
TAILOR will never add a skill, qualification or achievement that isn't in your original CV. Its job is to surface and position what you genuinely have, as compellingly as possible. Where gaps exist, it flags them clearly and helps you address them, rather than hoping nobody notices.
See it on your CV, free
The free Health Check scores your CV against ATS, bullet quality and formatting. No job description required, no payment.
Run a Health Check →Or run a full analysis
Optimised CV, Alignment Report, Cover Letter, Strategic Interview Briefing, Company Research, 30, 60, 90 Day Implementation Plan, Battle Card and Audio Companion, all from one CV + JD.
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