UK Salary · Data Analyst · London · 2025
Data Analyst salary in London: £73,857 median (2025)
You’re looking up what data analyst roles pay in London because you’re job hunting or about to start. Knowing the number is one thing. Getting offered it is another. Below are the honest ONS figures, and what your application actually has to clear to land the interview.
What the ONS figures say
Median (annual gross)
£73,857
YoY change
+15.5%
Mean (annual gross)
£83,550
UK jobs (London)
39k
Median, male
£74,780
Median, female
—
Full-time median
£74,574
Part-time median
—
Where these figures come from
ONS Annual Survey of Hours and Earnings (ASHE), Table 15 (4).7a. 2025 provisional, released October 2025. Pay reference period: April 2025 (pay reference period). SOC 2020 code 2133 (IT business analysts, architects and systems designers).
Mapping note: UK SOC has no dedicated Data Analyst code. 2133 is the closest IT-related code; senior analytical roles may also align with SOC 2433 (Actuaries, economists and statisticians).
Verify the raw data: ONS ASHE Table 15 dataset page →
The number is step one. Getting the offer is step two.
Every data analyst job in London has three gates between you and an offer at that level:
- The ATS screens against the keywords the recruiter wrote into the job ad. If your CV doesn’t mirror them, you’re filtered out before a human sees it.
- The recruiter scans the top third of your CV for about 7 seconds. If your most relevant evidence isn’t there, you’re dropped.
- The hiring manager asks why you, what you’d do in the first 90 days, and how you map to their team. If the cover letter and interview brief don’t answer those, you’re a no.
TAILOR optimises your whole application against each specific data analyst job ad. One click on a posting, one analysis, six tailored documents that clear all three gates, maximising your position and putting you in front of the hiring manager. The one who actually decides.
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Against the ATS, the recruiter and the hiring manager. 30-second result. No credit card needed.
Related guides
A note on the figures
ASHE estimates are based on a 1% sample of HMRC PAYE records. Smaller occupation × region cells have wider confidence intervals; ONS suppresses figures it judges too imprecise to publish (you’ll see — in our tables where ONS marked the cell "x").
Provisional release. Revised 2025 figures land in November 2026. TAILOR refreshes the dataset annually when the revised release lands.